Introduction To Marketing
Marketing is undoubtedly the most crucial factor with respect to growing and sustaining your business. Let’s say that you are the greatest home inspector in Canada, with the best pricing. If you are unable to generate business, you will fail. This article is an introduction to the basics of marketing a home inspection business. While you may have heard of some of this, I think it is worth reading. If for no other reason, you may pick up a thing or two. You may notice that a lot of this tends to slant towards a web site. This is partly because web based marketing is my area of expertise, but it is mostly because a service based business should have a web site.
Before we begin here, I am going to start by making a basic assumptions. Continue reading



